Passenta

Industry solution

Digital Product Passport for detergents

Ingredient transparency, dosing information, refill systems: the EU modernises the rules for detergents — Passenta brings your product data into the right structure.

Where your industry stands

EU revision with digital labelling

The EU is revising the Detergents Regulation with digital product information as a core element; in addition, detergents are in the ESPR preparatory studies. Ingredient communication, today scattered across data sheets and websites, becomes structured and machine-readable — a good template for the passport.

As of July 2026. Regulatory information summarised to the best of our knowledge — not legal advice; the EU legal texts prevail.

What the industry is dealing with

Ingredients maintained multiple times

Label, website, data sheet, retailer portal: the same ingredient data lives in four places — and drifts apart.

Private label pace

Retail brands demand complete dossiers per recipe variant — anew with every relaunch, on short deadlines.

Refill and reuse systems

New distribution formats need product-level, digital information — the label on the dispenser no longer suffices.

What Passenta takes over

One source for ingredients

Ingredient and product data is maintained once, structured, and played out consistently everywhere — including QR access on the product.

Dossiers at a click

You answer retail and private label requests with targeted views or disclosure packages instead of folders.

Raw material collaboration

Surfactants, fragrances, enzymes: upstream suppliers contribute via link — in their language, without an account, with a documented chain.

Industry profile available in Passenta — field catalogue included.

  • Signed, immutable passport versions
  • Supplier collaboration in all 24 official EU languages
  • Transparent pricing — no sales call required

Frequently asked questions

What is the EU changing for detergents?

The regulation is being modernised — with digital provision of product information as a core element; in addition, ESPR preparatory work examines the industry. Details and deadlines are set by the final legal texts.

Does Passenta also help with today's label?

Passenta doesn't replace a labelling system, but keeps the underlying data consistent and provides QR access to complete, current product information.

We produce for retail brands — what's in it for us?

Fast, complete dossiers per recipe variant: structured data, evidence with validity, disclosure packages. That measurably shortens listing processes and relaunches.

Ready for the next step?

Start with your product data — or try Passenta without obligation using sample data.