Passenta

Industry solution

Digital Product Passport for toys

Toys are among the first industries to get a mandatory product passport — anchored in the new EU Toy Safety Regulation. Passenta prepares safety and supply chain data for it now.

Where your industry stands

New Toy Safety Regulation (2025) with passport

The new EU Toy Safety Regulation (2025) replaces the previous directive and introduces the digital product passport for toys bindingly — with a transition period until application. The passport will make safety and conformity information machine-readable and replace paper-based accompanying information; details are set by implementing provisions.

As of July 2026. Regulatory information summarised to the best of our knowledge — not legal advice; the EU legal texts prevail.

What the industry is dealing with

Safety evidence per model

Test reports, declarations of conformity, warnings — per model, per variant, per batch. When market surveillance asks, every minute counts.

Import supply chains

Manufacturing in the Far East, responsibility in the EU: collecting materials and test evidence from producers is tedious — and mandatory once the passport applies.

Chemical requirements rise

The new regulation tightens substance bans and documentation duties — legacy data in folders won't help then.

What Passenta takes over

Conformity structured

Declarations of conformity, test reports and warnings attach to the product — versioned, with validity, shareable with authorities at a click.

Producer collaboration

Manufacturers and test labs worldwide contribute via link — in their language, without an account. The origin chain stays documented.

Ready for the mandatory passport

GS1-format passport identifiers, signed versions, QR access: when the transition period ends, you publish instead of migrating.

Industry profile available in Passenta — field catalogue included.

  • Signed, immutable passport versions
  • Supplier collaboration in all 24 official EU languages
  • Transparent pricing — no sales call required

Frequently asked questions

From when does the product passport apply to toys?

The new Toy Safety Regulation is adopted and provides for the passport bindingly; it takes effect after the regulation's transition period, details are set by implementing provisions. Those structuring now meet the deadline without a sprint.

We only import — does the passport affect us?

Yes. The duties hit whoever places toys on the EU market — importers and own-brand retailers included. The data comes from your supply chain; that's exactly what the collaboration feature is built for.

Does the passport replace the CE marking?

No. CE remains; the passport makes the underlying conformity information digitally accessible and verifiable. Both feed from the same, cleanly maintained data base.

Ready for the next step?

Start with your product data — or try Passenta without obligation using sample data.